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The Tough Kid Principal's Briefcase

The Tough Kid Principal's Briefcase takes the most current research on supporting schoolwide and individual student behavior and translates it into a concise, practical guide. This essential tool for K-12 principals, assistant principals, and school administrators features:

  • Practical and proven behavior strategies field-tested in schools across the country.
  • Complete plans for implementing an effective discipline program in any elementary, middle, or high school.
  • Straightforward advice on the legal aspects of school discipline and behavior programs.
  • Comprehensive, ready-to-use reproducible forms—everything you need to start a Tough Kid plan in your school.
  • Nuts-and-bolts guidance on tasks such as collecting discipline data, crafting a school mission statement, conducting a Functional Behavior Assessment, and more.
  • DVD introduction to the Principal's 200 Club, a schoolwide positive behavior support system.

The leadership and structure that a well-informed administrator can provide are critical to the success of a school's discipline model. The Tough Kid Principal's Briefcase should be required reading for every administrator who wants to support student behavior, improve school climate, and increase student achievement.


For Grades:
Publication Date:
  224 pp. (spiral bound) and 1 DVD (Principal's 200 Club video plus 65 pp. fillable reproducible forms)
Product ID:
  William Jenson, Ginger Rhode, Cal Evans, and Daniel Morgan
Price: $55.00

William Jenson, Ph.D.



William R. Jenson is a professor and past chair of the Department of Educational Psychology at the University of Utah. He received his Ph.D. in School Psychology/Applied Behavior Analysis from Utah State University in 1975.

He directed the Adolescent Residential Unit in Las Vegas, Nevada, and the Children's Behavior Therapy Unit (CBTU) for Salt Lake Mental Health. CBTU is a day hospital program for severely emotionally disturbed and autistic children.

Dr. Jenson's interests include behavior management for severe behavior problems, behavioral assessment, school-based interventions, parent training, applied technology, and meta-analytic research.

View all titles by Dr. Jenson


Ginger Rhode, Ph.D.

Dr. Ginger Rhode


Ginger Rhode is the deputy superintendent for academic achievement in the Canyons School District in Sandy, Utah. Previous assignments in other school districts have included director of special education, director of federal and state programs, elementary school principal, junior high school vice principal, and teacher in elementary and secondary classrooms for severe behavior disordered/emotionally disturbed students.

Dr. Rhode is an adjunct faculty member at the University of Utah in the Educational Psychology Department. She has taught numerous university classes and has published many books, journal articles, book chapters, and professional papers. Her main areas of interest and expertise include classroom and schoolwide management, social skills training, generalization and maintenance of behavior, legal issues affecting students with disabilities, and providing a rigorous academic environment for all students.

View all titles by Dr. Rhode


Cal Evans, M.Ed.

Cal Evans


Cal Evans, M.Ed., Ed.S., is past president and current treasurer of the Council of Administrators of Special Education (CASE). He is also past president and current treasurer of the Utah Chapter of the Council for Children with Behavior Disorders (CCBD). He is assistant superintendent for compliance in Jordan School District and a frequent speaker on discipline and special education policy issues.


Daniel Morgan, Ph.D.

Dr. Daniel Morgan


Daniel P. Morgan received his bachelor's degree in special education at Western Michigan University, his masters' in special education at Michigan State University, and his Ph.D. in special education from The Florida State University. He was on the faculty at Utah State University in the Department of Special Education and Rehabilitation for 27 years and spent 10 years with the Utah State Personnel Development Grant.

His professional interests include new-teacher induction programs, personnel preparation in special education, legal issues in special education, and evidence-based instructional practices for students with disabilities. Currently, he is Chair of the Department of Special Education and Literacy Studies at Western Michigan University.


Our Principal’s 200 Club allows us to catch students being good.

—Jerry Chapman

For the first time as an administrator, I can say that I have a program that can impact all kids.

—Larry Larson